Tang: A Correlative History

After two years of research, General Foods Corporation launched Tang orange-flavored powdered beverage in United States test markets in 1957. This year marks the 50th anniversary of Tang.

Tang was originally intended as a breakfast drink, but sales were poor until NASA began using it on Gemini space flights in 1965, beginning with Gemini 4.

The Tang brand is owned by Kraft Foods.

In 1972, two premiums were offered by Tang in connection with the Apollo 16 and 17 space flights: a replica of the lunar roving vehicle and a full-color map of the moon. About 63,000 moon maps were distributed free of charge to schools across the nation.

Kraft introduced a new version of Tang, “with Fruitrition,” in 2007. It contains half the sugar of original Tang.

TangThe formulation for drinking original Tang is one teaspoon per eight ounces of water. The recommended usage for new Tang is two and one-half teaspoons per eight ounces of water.

Tang is sold both in powdered form and ready-to-drink sachets.

The inventor of Tang, William A. Mitchell, also invented Pop Rocks.

Other flavors, besides Orange, that Tang is offered in include Wild Berry, Tangerine Strawberry, Orange Kiwi, Orange Strawberry, Tropical Passionfruit, Grape, Watermelon Wallop, and Orange Pineapple.

A single 11 gram serving of new Tang contains 40 calories, 9 grams of carbohydrate, 100 percent RDA of vitamin C, 10 percent RDA of calcium and 10 percent RDA of vitamin A.

A single 25 gram serving of old Tang contains 90 calories, 35 mg of sodium, 23 grams of carbohydrate, 100 percent RDA of vitamin C, 10 percent RDA of calcium and 10 percent RDA of vitamin A.

Tang3_170Recipes from the Kraft Foods Web site that incorporate Tang include Tangy Tang Shake, Orangey Muffins, Nutty Cheese Log, Russian Tea Mix, and Halloween Sparkle Punch.

According to the Kraft Foods Web site, “Tang is a great example of Kraft’s ‘best of global, best of local’ philosophy at work. We use our global scale to create efficiencies like advertising and to fast adapt the brand to new markets, while incorporating appropriate local preferences in each country.”

Tang4_170Today, the Tang brand is the leading powdered beverage brand in Kraft’s Latin America, Eastern Europe, Middle East and Africa, and Asia Pacific geographic regions.

Tang is enjoyed by consumers in more than 60 countries. Flavor varieties are tailored to the taste preferences of consumers in different regions around the world. The formulation of Tang has been changed for different countries, to meet nutritional needs.

The Tang advertising slogan is “Moms everywhere trust Tang.”

8 thoughts on “Tang: A Correlative History

  1. Interested in some of the history of the Tang product. I have a plastic bank with a CAT on it and the name TANG on a yarn ball under his paw. Can’t find any information as to this bank or other containers used by Tang. Anyone have any details? Thanks.

  2. I have the same Tang cat bank, and I have been using it since I was a kid. I remember a fried had a similar bank, but theirs was a robot. Sorry, I don’t have any other information, but I thought I’d share, Shirley.

  3. Thank you for your comments, Shirley and Amanjo. Hopefully, others will share their memories of Tang drink and products here.

  4. I have a Tang panda bear bank and was wondering when these were issued? Any information would be helpful. Thanks

  5. I have that Tang bottle with the cat, and would love to find out if it is worth any thing. anyone Know? Thanks

  6. They need to put in thos individual serving packets that you add to water bottles to make a refreshing drink you can carry in your purse or lunch box. It would be much better that the Crystal light ones and tast much better. At least it would contain good vitimens and no artificial sugars. ( don’t get me started on pretend sugar. )

Comments are closed.