Ankh

Called the “symbol of life,” the ankh appears frequently in ancient Egyptian tomb paintings and other art. In sculptures in which the sun’s rays are represented as terminating in hands, the offerings are ankhs. As a sun symbol, the Egyptians crafted important examples of the ankh in gold, the metal they most associated with the sun.

The ankh is theorized to represent the sun crowning over the horizon, the path of the sun from east to west, a stylized person, a combination of male and female symbols, the thoracic vertebra of a bull, and a sandal strap. In the movie Logan’s Run, it represents “Sanctuary.” Needless to say, taken out of its context, or put into an imaginary one, we can rarely know what a symbol means to a culture.

The chief archivist and the excavators fondly remember the popularity of ankh necklaces during the 1970s. Several of these have been found in Heliopoli.

Because of its embodiment of the concept of “cool” …

The official symbol of Heliopoli is ankh.

Tang: A Correlative History

After two years of research, General Foods Corporation launched Tang orange-flavored powdered beverage in United States test markets in 1957. This year marks the 50th anniversary of Tang.

Tang was originally intended as a breakfast drink, but sales were poor until NASA began using it on Gemini space flights in 1965, beginning with Gemini 4.

The Tang brand is owned by Kraft Foods.

In 1972, two premiums were offered by Tang in connection with the Apollo 16 and 17 space flights: a replica of the lunar roving vehicle and a full-color map of the moon. About 63,000 moon maps were distributed free of charge to schools across the nation.

Kraft introduced a new version of Tang, “with Fruitrition,” in 2007. It contains half the sugar of original Tang.

TangThe formulation for drinking original Tang is one teaspoon per eight ounces of water. The recommended usage for new Tang is two and one-half teaspoons per eight ounces of water.

Tang is sold both in powdered form and ready-to-drink sachets.

The inventor of Tang, William A. Mitchell, also invented Pop Rocks.

Other flavors, besides Orange, that Tang is offered in include Wild Berry, Tangerine Strawberry, Orange Kiwi, Orange Strawberry, Tropical Passionfruit, Grape, Watermelon Wallop, and Orange Pineapple.

A single 11 gram serving of new Tang contains 40 calories, 9 grams of carbohydrate, 100 percent RDA of vitamin C, 10 percent RDA of calcium and 10 percent RDA of vitamin A.

A single 25 gram serving of old Tang contains 90 calories, 35 mg of sodium, 23 grams of carbohydrate, 100 percent RDA of vitamin C, 10 percent RDA of calcium and 10 percent RDA of vitamin A.

Tang3_170Recipes from the Kraft Foods Web site that incorporate Tang include Tangy Tang Shake, Orangey Muffins, Nutty Cheese Log, Russian Tea Mix, and Halloween Sparkle Punch.

According to the Kraft Foods Web site, “Tang is a great example of Kraft’s ‘best of global, best of local’ philosophy at work. We use our global scale to create efficiencies like advertising and to fast adapt the brand to new markets, while incorporating appropriate local preferences in each country.”

Tang4_170Today, the Tang brand is the leading powdered beverage brand in Kraft’s Latin America, Eastern Europe, Middle East and Africa, and Asia Pacific geographic regions.

Tang is enjoyed by consumers in more than 60 countries. Flavor varieties are tailored to the taste preferences of consumers in different regions around the world. The formulation of Tang has been changed for different countries, to meet nutritional needs.

The Tang advertising slogan is “Moms everywhere trust Tang.”

Corollary to an Ancient Law

There are those who don’t believe in Heliopoli. They do not believe that it was built by humans. They do not believe that it is as big as it is. They do not believe in its purpose.

There are those who don’t believe that humans built the ancient Egyptian pyramids, or, at least, not without help from extraterrestrials.

There are those who don’t believe that mankind landed on the moon.

Let us begin with the pyramids.

Author Arthur C. Clarke formulated Clarke’s Law, which states that any sufficiently advanced technology is indistinguishable from magic. (Points of argument: One would hope that if one came from a technological society, one would assume that the “magic” was a form of technology to begin with; doesn’t one need a belief in magic from the start, to assume that something is magic?; and how does one define magic? — but these concerns are outside the scope of this inquiry.)

Pyramid TwoThe chief archivist would like to propose a corollary to Clarke’s Law: that any sufficiently ancient technology is indistinguishable from magic. This supplies our nonbelief in the pyramids. We cannot figure out how they did it, therefore extraterrestrials helped out by levitating blocks into position, or some other kinds of “magic” built them.

A corollary to the corollary would state that any wondrous thing achieved by a generation may succumb to nonbelief by a subsequent generation. This supplies our nonbelief in the moon landing. (This also holds true to horrible events inflicted by a previous generation.) We haven’t gone back to the moon, later achievements in space don’t measure up, and so, they believe, it didn’t happen; it cannot be believed in.

The corollary to the corollary to the corollary would state that plucking one thing out of the context of the time from whence it came and holding it singly to the light of day subjects it to nonbelief and ridicule. We take one thing — “Look at those pyramids over there” — and see them only in our own context, our own lateral history. If it is something we would not do, it becomes hard to believe in. We do not see the actual belief systems that surround it, the cultural motivations, the economic incentives, etc.

Lateral history, as defined by the chief archivist, is that connective web of factors that exists concurrent with the object or achievement. The ancient Egyptians believed in the godhood of their kings and the preservation of the body to ensure an afterlife; they needed a public works project; they sought to employ a population outside of the irrigation time when the Nile flooded; and so on. These factors exist at the same time as the achievement.

In summary, ancient technologies seem like magic, a previous generation’s achievement appears impossible because it does not belong to us, and context is stripped away when an object is plucked away from its era.

An achievement belongs to its time. The rest is filtered interpretation.

How, then, should we regard Heliopoli? What belief system drove it? What economic incentives inspired it? How did its builders view it, without regard to those who came after?

ConflatingThe excavators do not understand Heliopoli. Certainly it was an achievement. It exists, like the pyramids, and we regard it through our filtered interpretation. We pluck it out of its lateral history and turn it over in our minds and, for many, see it as quaint. We see it as foolhardy. We see it as a cute exercise. We see it as a failed attempt.

But eventually we must come back to belief. Belief fuels the interpretation, both for the builders of an achievement and the interpreters who come later.

One must first believe in magic to interpret something as magic. And we believe what we want to believe. Maybe magic isn’t outside the scope of this inquiry, after all.

The chief archivist believes that Heliopoli is magic. With its pedways and monorail and boulevards; its open expanses; its sweeps and turns and flourishes; its raw exuberance; its dreamy foolishness; its innocent charm — how could it not be?

Heliopoli, in many ways, belongs to its time. Its nature is singular, however, because it once belonged to the future.

Dreaming